What does an army troop have to do with a dance troupe? 

At first glance, these two concepts seem different, at odds even. But if you look closer, you’ll discover overlapping themes in the way both approach teamwork: there are specific rules to follow, a need for mutual trust, a high-pressure environment, and a critical commitment to success. No matter your industry, you can employ the Parallel Category Inspiration methodology to uncover valuable insights from unexpected categories.